Consumers look to the World Wide Web for almost all of their needs. There is virtually nothing that isn't available over the Internet.
The real question is, how do you compete? How do you get noticed among the sea of information available to any web-surfing potential customer?
Unfortunately, there is no easy answer to these questions. What works for one, may not work for another. But one thing is for sure, no one is going to guess your website address. You must put your company out there, taking up as much cyberspace as you can.
An easy and very inexpensive way to spread your cyber wings is via cross linking. Cross linking is when you place a link on your website, and in return that website places a link to you. It works as a sort of "pay it forward" form of advertising.
Another way to drive potential customers to your site is via online informational articles. By offering a little bit of free advice, and being quoted in an article, you help to establish yourself as an expert in your field.
This holds several benefits:
- Many more people are Googling "taxes" than "Cahan & Company, Certified Public Accountants" right now - a business network's article about how to prepare for tax season is more likely to be clicked on than a company website
- When a potential customer reads an article that you are quoted in, the article serves as a first introduction - the potential client already knows your name, and has a small sense of how you do business before they make their first call to you
- If a potential customer - one who you have already met in person - searches the Internet for your name, they will find the article, which will lend additional credibility to you and your company
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